Innovative Design Of "Anhuayouli" Dark Tea Packaging Under The Background Of Tea Tourism Integration

Anhua is rich in tea tourism resources,and tea and tourism are its characteristic pillar industries,especially the Anhua dark tea industry.With the support of national policies,Anhua is promoting the development of "Tea Tourism Integration" to consolidate local economic development.Faced with the bottleneck of the development of Anhua dark tea,the lack of systematicness,symbolism,and insufficient differentiation of travel companions,taking packaging design as the research object,and Anhua dark tea travel companions as the research content,the popularity of dark tea is proposed.The innovative idea of Anhua dark tea tourism souvenirs,which is "jointly with the tea tourism resources",carries out the creative packaging design of "Anhua courteous",aiming to help the integrated development of Anhua tea tourism,and promote the targeted poverty alleviation and rural areas in Anhua area.The effective connection of revitalization.Firstly,through the analysis of Anhua tea tourism resources,the analysis of consumption demand for travel gifts,and the market research of Anhua dark tea gifts,it is determined that the packaging of Anhua dark tea,which is mainly based on tourism gifts,should "strengthen the characteristics and optimize insufficiently."Secondly,introducing the theory of symbolic consumption and semiotics,and based on the design principles of ease of use,difference,consistency,and systematicness,the packaging design method of "Anhua Youli" dark tea is formulated.Finally,based on practice,screen and extract Anhua dark tea and Anhua tea tourism resources for individuality and characteristic elements,and create a brand symbol system that combines "bamboo weaving elements" with"Anhua tea tourism resources" and "good wishes",which are used in In the packaging design of "Anhua Youli" dark tea and related practices,it will help the integrated development of Anhua tea tourism and pave the way for the follow-up development of other souvenirs in Anhua area.At the same time,it also provides reference and theoretical guidance for the development of tea tourism companion gifts in other tea areas,so as to promote the integrated development of tea tourism across the country,and even extend it to other integrated development models of culture and tourism to help rural revitalization.