Research On Localization R&D Strategy Of Foreign-capital Enterprise K

In recent years,China has accelerated the establishment of a new development pattern in which domestic economic cycle plays a leading role while international economic cycle remains its extension and supplement.China’s economy has entered a high-quality development stage.Multinational corporations speed up their R&D layout in China,strengthen product research and development,enhance product competitiveness,strive to stabilize and expand their market share in China.Foreign-capital R&D in Jiangsu is based on the function of foreign-capital manufacturing,and both the quantity and quality have developed rapidly.However,it is also facing some problems such as the supply of high-end talents and intellectual property protection during the development process,which hinder and increase difficulties for the development of foreign-capital R&D.Taking the foreign-capital enterprise K as the research object,this paper proposes the localization strategy for foreign-capital R&D and makes an analysis on the guarantee of the implementation of the strategy through different research methods such as literature research,questionnaire survey,hierarchical analysis and so on.The main logic and viewpoints of the research are as follows.Firstly,it describes the background of foreign-capital R&D,puts forward questions,clarifies the significance,and clarifies research methods and technical routes.Secondly,it defines and expounds the relevant definitions and research of strategic management and localization R&D,which lays a theoretical foundation for the paper.Thirdly,it analyzes the external and industrial environment of foreign-capital enterprises to carry out localization R&D,describes the present development status,including the R&D position of parent companies,enterprise development,R&D strength and so on.Finally,using SWOT and hierarchical analysis with quantitative and qualitative analysis,it clarifies the implementation direction and reasons of localization R&D of K.In order to promote K to carry out localization R&D,it should take differentiated development strategy: Give full play to the advantages of the support from parent companies,the great foundation of localization R&D and the perfect hardware facilities.Avoid the risks of the leakage of enterprise intellectual property patents,not being able to fully and fairly participate in competition,and the possibilities of insufficient substantial innovation.It should take targeted measures in talents and intellectual property protection,take advantages and avoid risks to promote R&D for a better development.