Study On Native Flavor Aesthetic And Its Application In Streetwear

The unique "tuwei" culture has emerged from the collision of urban and rural cultures.This paper will focus on the aesthetic activities and design transformation methods from the perspective of design,taking the native flavor aesthetic as the research object,taking the trendy clothing as the design carrier,refining the characteristics of the native flavor aesthetic from the visual perspective,exploring the inner concept of its relationship with the trendy clothing and integrating design methods.Based on the background of cultural confidence and the construction of beautiful countryside,we explore and promote the local aesthetics of China,and develop the design direction and innovative ideas of local fashion brands.First of all,we define and analyze the concept,causes,style evolution and visual characteristics of native flavor aesthetics,because the concept of native flavor aesthetics is somewhat ambiguous.Based on the theoretical guidance of "daily life aestheticization",this paper analyzes and explores the style characteristics from life cases and design cases.Finally,the theoretical results are verified by practice,and the overall path of field research-symbol extraction-design experiment-garment output is constructed to apply the native flavor aesthetic to hipster clothing and output a complete series of garment design.The study concludes that the local aesthetic is an aesthetic style dominated by the vernacular and integrated with the Internet context,and its resistance to mainstream fashion and aesthetic "elitism" is highly consistent with the design concept of unconventional and individualistic trendy clothing.It is believed that the core of realizing the trendy and modernization of local aesthetics and vernacular elements lies in the integration of the Internet context,i.e.,the incorporation of trendy artistic techniques and the embodiment of the dressing tone of youth groups under the influence of Internet subculture.This paper proposes an innovative design transformation path and design model,and obtains a design method applicable to the fusion of local aesthetics with trendy clothing,which provides ideas for the trendiness and modernization of local aesthetics and vernacular elements,and creates a new direction for the localized design of trendy clothing.