The Professional Female Fashion Aesthetic Tendency In Xi’an

In this new age,the development of economy,culture and politics make more and more professional females have been public recognition by their excellent work performance and self value,also social status has improved obviously,as a modern professional female,not only excellent work in work place,at the same time for family also they will try their best.Pursuit of beauty make them has different aesthetics and demand,and high level of requirement for personal image,always bring people different style and temperament,this direct decision what kind of fashion clothing they demand.A great fashion designer need to know what most customer’s demand and aesthetic for design suitable product adapt to the market.In this paper,Literature retrieval method,observation method,interview method,questionnaire method,scenario analysis method,using the five methods comprehensive understanding of the user.Through the above five kinds of methods to build the user model,understand the characteristics of user groups,their way of life,values,social expectation,etc so as to affect their like classic concise style,random mix building a style,elegant city,neutral fashion,will be more attention to choose to buy fashion brands and their focus on occasion to choose corresponding fashion.Through investigation of the user to understand the love fashion style,on the basis of understanding how the user groups,to describe specifically users like to fashion aesthetic fashion,fashion color,fabric,these three aspects to show style,thus establishing user fashion aesthetic design guidelines,as a guide to fashion design.