Research On Customized Product Packaging Design Of Fermented Pepper In Guizho

In the past five years,Guizhou has led the country in economic growth and become one of the most dynamic provinces in China in terms of economic growth.Fermented pepper industry is an important characteristic industry for Guizhou’s regional economic development,but Guizhou’s fermented pepper industry lacks top-level design and strategic planning,and its industrial innovation capacity and industrial application output are weak.With the implementation of the strategy of "winning by quality,leading by standard and developing by brand",the representative enterprises of Guizhou fermented pepper industry have gradually presented the dilemma that they cannot meet the current trend of consumer upgrading demand,and there is a deviation between the supply side and demand side.There is an urgent need to solve the problem of homogenization of product packaging design and enhance packaging design differentiation.In this paper,we take the Guidelines for Quality Control of Customized Consumer Goods Design and Production issued and implemented by the State Administration of Market Supervision and Administration and the National Standardization Administration in 2020 and the new National Development Document No.2 of 2022,which focuses on the high-quality development of Guizhou,as the background of the study.The research object is to take Guizhou’s fermented chili pepper representative enterprise,Guizhou Guisanhong Food Co.By analyzing the current situation and trends of customization and food packaging design at home and abroad,we explore the effective methods of customizing Guizhou fermented chili pepper product packaging design to suit local conditions and propose Aesthetic level of spiritual satisfaction is the focus of future social concern,is beyond the material satisfaction of industrial development innovation drive,"customization" with high quality as the premise is to break the business channel barriers,release the vitality of enterprises,the development of new business model,for industrial upgrading social services important path of interpretation.Art design to help Guizhou fermented pepper industry quality development has industry leading and demonstration role,all-out to catch up,shorten the gap with the east to eliminate low-level repetition,accelerate the construction of customized as the trend of the special agricultural industry pattern,playing custom economy,platform economy and other economic brands,in order to achieve real innovation in business models and business models.At the same time,the research of the current Guizhou fermented pepper customized product packaging design in collaboration with multiple design dimensions can orderly promote the transformation of Guizhou fermented pepper from product to brand,resource to capital,out of the country to participate in international competition,and from Guizhou manufacturing to Guizhou creation,which is of great national strategic significance to promote Qian goods out of the mountains,achieve rural revitalization,industrial prosperity,consolidate the results of poverty eradication and stabilize farmers’ income.