Application Of Paper Cutting Art In Cultural Products In Old Revolutionary Base Areas Of Fujian Province

In addition to the abstract,the paper is divided into five chapters,whichproves and discusses the relationship between paper-cut art and Fujian oldrevolutionary base area from many aspects,and how to combine the intangiblecultural heritage paper-cut technology with the elements of Fujian oldrevolutionary base area into practice,so as to drive the tertiary industry of Fujianold revolutionary base area.The first chapter summarizes the research of thispaper,and defines the background and significance of this research.At the sametime,it analyzes the form,pattern and theme of paper-cut art at home andabroad to find out the advantages and disadvantages.The second chapter appliesthe three levels of emotional design to the design of this project by consulting therelevant theoretical books of emotional design.The third chapter expounds thebasic situation of the old revolutionary base areas in Fujian Province,FujianCultural and creative industry and Fujian intangible cultural heritage papercutting,and makes it clear that the moment is the opportunity to develop thetertiary industry in the old revolutionary base areas in Fujian.The fourth chapteris the demonstration of the practical results of this research,and puts forwardpractical countermeasures for the implementation of the scheme in the future.The fifth chapter summarizes and prospects the whole research.The paper combines the actual cases.During the research period,the authorled the university student team to stationed in the old revolutionary base areasof Fujian for investigation and research,talked and interacted with the masses inthe old revolutionary base areas of Fujian,collected a large number of naturaland cultural materials,and put forward five innovative points.First,it putsforward the accurate refinement of the cultural heritage of the old revolutionarybase areas in Fujian.Only by refining the most essential IP can it meet the needsof the market.The second is to put forward the concept of "new technology" inthe traditional paper-cut form of Fujian intangible cultural heritage.Onlyinnovation can meet the needs of today’s market.Third,it is proposed that theroot strategy of "targeted poverty alleviation" is not "blood transfusion",but "Hematologists",which teaches the surplus labor force in the old areas of Fujianto learn paper-cut technology,be self-sufficient and form professional assembly line production.Fourth,build a practice base for college art and design students’ team,not only let college students "go out of the campus" and verify their worksin combination with the actual situation of the market,but also "introduce Fujianintangible cultural heritage paper-cut handicraft into the campus" and integrateit into the college art curriculum system to achieve the inheritance of intangiblecultural heritage.Fifth,build the marketing strategy of Internet mode,andcombine offline and online to help the economy of Fujian.