Research On The Impact Of Diversification On The Business Performance Of Anta Sporting Goods Co.,Ltd

As a pioneering and developing business strategy,diversification strategy can expand the scale of the company.It is a long-term plan to enhance the strength of the company by enabling the company to carry out multi category operations.With the intensification of competition between domestic and foreign enterprises and the improvement of consumers’ expectations for domestic brands,the rise of domestic brands is imperative.Enterprises have tried to become bigger and stronger through diversification strategy.However,how to give full play to the advantages of diversification strategy and improve and grow enterprise performance is a problem that enterprises should explore.Each enterprise should consider which industry to choose as the main direction for an enterprise to implement diversified operation,as well as the means and methods needed to form diversification.In this regard,this paper will select Anta sporting goods company as the main research object to analyze the impact of its diversified operation mode on the company’s performance,so as to provide experience reference for the company’s diversified operation.This paper selects Anta sporting goods Co.,Ltd.as the research object,uses factor analysis,comparative analysis and time series method to analyze the performance impact of Anta’s diversified operation,and draws the following conclusions: the degree of diversification in the garment industry is generally low,and Anta sports,as a few enterprises with high degree of diversification and high comprehensive performance score,is typical;Through the vertical analysis of Anta itself according to the diversification time process and the horizontal comparative analysis with its main competitors,it is believed that the layout and implementation of diversification strategy can promote its better performance in both financial and non-financial indicators.After the above multi-dimensional analysis of Anta sports,this paper puts forward some problems that enterprises should pay attention to when implementing the diversification strategy.Only by comprehensively considering the field selection,timing and development focus can enterprises promote the diversification strategy to give full play to the maximum performance results.Therefore,the significance of this paper is to promote the successful experience of Anta sports,and provide suggestions for the diversified development of enterprises.