Packaging Design Of "Huarong" Macaron Dessert Based On Optical Illusion

With the further improvement of people’s living quality,the simple packaging design concept is not suitable for the development of modern society and people’s needs.The success of a package is not only to meet the reasonable protection,simple and portable and convey information in the traditional sense,but also to pay attention to users’ emotional attachment and purchase experience is becoming one of the salient features of contemporary packaging design.Based on intrinsic to the "Huarong" macaron dessert and fresh color,rich romantic breath of modelling and the characteristics of aroma,taste sweet,on the packaging design ideas and methods,one is the use of optical illusion design concept,and considering the consumers on the emotional needs of consumption experience resonance with the product itself,on the design method and means,The isomorphism method of hollow superposition is used to realize sensory illusion and to give consumers psychological and physiological perception of illusion through shape and color change,so that consumers can unexpectedly gain the added value of the product in the ordinary experience.Second,fresh colors are planned throughout the packaging design,and new,clear and strange design features are used to integrate the packaging structure and the product itself,highlighting the selling points and highlights of the product,and increasing the sense of happiness and purchasing experience of consumers.The third is to improve the consumption experience and sales growth of macaron desserts by comprehensively using spatial optical illusion,contrast optical illusion,positive and negative optical illusion and motion optical illusion and other design methods in accordance with gestalt psychology,optical illusion art theory and the principles of interactive,multi-sensory and personalized optical illusion.The above design practice will enhance the competitiveness of "Huarong" macaron dessert in similar products,and increase the packaging added value and purchase experience of its products.