Research On The Evolution Of Online Financial Management Group Behavior

With the rapid development of Internet technology in China,the per capita disposable income of residents continues to increase,and the concept of financial inclusion gradually deepens.Internet financial market gradually presents a trend of intelligence,platform and facilitation.Especially after the launch of Internet financial products and services represented by Yu’e Bao in 2013,Internet financial has broken the dilemma of "having large wealth but not being able to manage wealth" and "having small wealth but not being able to manage wealth".However,in the past two years,the yield of Internet financial market fluctuates greatly,even less than the one-year fixed deposit of banks.The reason is that the development of technology has changed the behavior of investors,which has led to fierce competition between banks and financial platforms for investors.The interaction and game between investors,financial platforms,banks and other groups has triggered the evolution of Internet financial market.In this interactive relationship composed of multiple groups,how to evolve Internet financial market in the future has become the focus of theoretical and practical circles.Based on this,this paper explores the evolution trend and influence mechanism of group behavior in Internet financial market from the perspective of group behavior.With the rapid development of Internet technology in China,the continuous improvement of residents’ per capita disposable income and the deepening of the concept of financial inclusion,the Internet financial market gradually presents new trends such as intelligence,platform and convenience.Especially after the launch of Internet financial products and services represented by Yu Ebao in 2013,Internet financial has broken the dilemma of "having big money but not daring to manage it" and "having small money but not being able to manage it".However,in the past two years,the yield of Internet financial market fluctuated sharply,and even lost to the one-year fixed deposit of banks.The reason for the drastic changes in the Internet financial market is that technological development has changed the behavior of investors,and then fierce competition has been launched between banks and financial platforms around investors.The interaction and game among investors,platforms,banks and other groups have triggered the evolution of the Internet financial market.In this interactive relationship,how to evolve the Internet financial market in the future has become the focus of reality and research.Therefore,from the perspective of group behavior,this paper makes a detailed study on the evolution trend and influence mechanism of group behavior in Internet financial market.Firstly,this paper combs and reviews the relevant literature at home and abroad from the dimensions of Internet financial management mode,Internet financial management risk and Internet financial management behavior,and puts forward the research problems of this paper,that is,to explore the evolution trend and influence mechanism of Internet financial management group behavior;Secondly,by analyzing the development status of Internet financial market,this paper explains the game principle between platform and investor,makes scenario assumptions,constructs the game model between platform and investor,solves and deduces the game model between investor and platform,and analyzes the evolutionary stability strategy of financial management platform and the evolutionary stability strategy of investor;Further,using the theory of system dynamics to simulate the game model of both sides and verify the proposition,this paper reveals the behavior evolution law of Internet financial management group from the perspective of investors and platform.Thirdly,the bank subject is included in the Research scenario,The Internet financial investor platform bank tripartite game model is constructed,and the model is solved and deduced.Based on the deduction results,the tripartite game model is simulated by using the system dynamics theory,and the evolution trend of the initial behavior of the three groups and the influence of different factors on the choice of group behavior are explored.This paper reveals the behavior evolution law of Internet financial management groups from the perspective of investors,platforms and banks.In addition,taking the industry quarterly report of "Tianhong Yu Ebao Fund" as the data sample,this paper uses system dynamics to explore the evolution trend of the Internet financial market,and focuses on the impact of investors’ value perception on its evolution,so as to further confirm the research conclusion of the game model of both sides.Finally,the full text is summarized and the research prospect is put forward.The research found that:(1)In the case of a two-party game between an investor and an online financial management platform,the evolution direction of the system is affected by the choice of the subject’s strategy,and the change of the choice of the subject’s strategy will affect the choice of the strategy of the other subject;the initial entry rate and various influencing factors cannot change the evolution path of the online financial management market,but can make the system evolve to a stable and balanced state more quickly;and the improvement of investors’ value perception can promote the benign evolution of the online financial management market.(2)In a tripartite game scenario in which a bank participates,the evolution of group behaviors in online financial management is the result of interaction and mutual game among multiple players such as investors,financial management platform and banks;various influencing factors have different impacts on the behavior strategy selection of game players at different stages of online financial management development.(3)Based on the simulation of Yu Ebao quarterly data,the value perception of investors has a positive impact on the positive evolution of the online financial management system as a whole.Chapter 3 The research conclusions can be confirmed;the online financial management market presents an evolutionary trend of first increase and then sharp decrease,and the number of net assets will further decrease in the future,which is mainly affected by platform innovation and the value perception of investors.