Research On Enterprise Value Evaluation Of Kuaishou Technology Based On DEVA Model

Since the 21st century,human society has entered a period of rapid development,behind which is the boost of network technology.With the development of the Internet and the advancement of information technology,the way people socialize has also changed.The way the public expresses their views and attitudes no longer relies solely on words and pictures,but also communicates with the outside world by creating short videos.Such changes benefit from an emerging online industry,the short video industry.This industry is full of vigor and vitality from the very beginning,and it has a large number of users in a very short period of time,and it has also attracted the attention of all kinds of investors to this industry.However,since the short video industry is an emerging industry in the Internet,investors have few evaluation cases to refer to,and it is difficult to reasonably evaluate the enterprise value in the short video industry.So in this context,it becomes particularly important to discuss which valuation method can be applied to reasonably evaluate the value of short video companies.Therefore,this paper takes the rapid rise of the Internet industry as the research background,organizes domestic and foreign literatures related to the valuation of Internet companies,and selects Kuaishou Technology,the leading company in the short video industry,as the research object.This paper first gives a brief overview of Internet companies and enterprise value,and analyzes the current situation of enterprise value evaluation methods with reference to relevant theories.Applicable to the short video industry;then use Kuaishou Technology to make further verification,by comparing the traditional valuation model and DEVA valuation model to Kuaishou Technology’s valuation results,it is verified that the DEVA valuation model is more suitable for the evaluation of Kuaishou Technology,However,there are still difficulties in evaluating Kuaishou Technology with this model.In this regard,this paper optimizes and revises the DEVA valuation model,and re-applies the optimized DEVA valuation model to the value evaluation of Kuaishou Technology.The valuation results of other valuation models are compared horizontally,and it is concluded that the optimized DEVA valuation model has certain applicability compared with other valuation models,which provides a new idea for the short video industry value evaluation.Through the value evaluation research of Kuaishou Technology,a typical representative of the short video industry,this paper finds that the traditional valuation model is no longer suitable for the value evaluation of short video platforms.In this regard,this paper explores a new valuation method.It provides a reference idea for the value evaluation of the domestic short video industry.At the same time,it is pointed out that short video platforms represented by Kuaishou Technology should pay more attention to the driving factor of user value,strive to explore new profit models,implement diversified development,and continuously improve corporate value.