| As one of the means of mass communication,rumor communication has a long history.The rapid development of Internet technology has brought new challenges to the research in the field of rumor dissemination.In the Internet Age,news reports show a trend of fragmentation.This has promoted public crisis events to enter the public view in the shortest time at both the technical and subjective levels.In this process,all kinds of Internet rumors were born.Virtual space and real life permeate and influence each other.With the spread of the novel coronavirus pneumonia,there is a flood of network we-media and the wide spread of all kinds of information.It is difficult for ordinary audiences to quickly find real and reliable content in a large amount of information.It is easy to cause anxiety and panic of the audience,and also provides a hotbed for the generation and spread of rumors.This paper will explore the collaborative governance of Internet rumors by different governance subjects such as government departments,mainstream media and network opinion leaders in public health emergencies.In public health emergencies,information asymmetry 、the decline of government credibility 、 the disorderly expansion of we-media and the influence of public panic on judgment will all promote the generation、faced with the rumor management of the public health emergency situation,in the face of network rumor management,we must give full play to the major role of government governance roles,the leading role of public opinion in mainstream media,and the Internet opinion leader.At the same time,we will constantly improve the protection of laws and regulations,formulate and improve the accountability system,so as to achieve fast,accurate and ruthless governance results. |
