| Fertility is not only related to the development ability within the family,but also affects the development vitality of the society.It is a major measure to actively cope with the aging of the population and realize the sound development of the society to improve the fertility willingness and maintain the fertility level under the intergenerational replacement of the society.With the change of the concept of "fewer and better births" with the economic development,the function of providing for the aged is gradually in a secondary position.Under the great praise of the state,"insurance for the aged" is increasingly valued by people.Field is generally believed that insurance has economic compensation and social function of the three aspects of risk management,financing,by actively constructing in our country basic endowment insurance,occupational,enterprise annuity and individual deposit endowment insurance and commercial insurance of corresponding system basically completed the construction of the multi-level endowment insurance system,among them,The third level of personal commercial endowment insurance is not only a "haven" for individuals to guard against aging risks,an important part of the endowment insurance system,but also the "ballast stone" of the capital market.At present,in the full open three child birth policy and vigorously carry out "Double reduction policy" society background,the country to promote exclusive commercial endowment insurance pilot,for further research on the development of commercial endowment insurance mechanism,and to explore the low fertility under social support "the will to personal deposit commercial endowment insurance provides a good opportunity,This not only provides theoretical and factual basis for planning the development direction of commercial endowment insurance,but also helps to realize the benign interaction between the improvement of fertility intention and the prosperity and development of commercial endowment insurance.Against the background of low fertility intention and a new round of commercial endowment insurance pilot program in China,on the basis of combing and summarizing the research results of domestic and foreign scholars on fertility intention and commercial endowment insurance and their influencing factors,combined with relevant theories of economics and management,Firstly,it describes and systematically analyzes the current fertility level and the development status of commercial endowment insurance in China.Secondly,based on the data of Chinese General Social Survey（CGSS）in 2017,by Logit and Probit model of fertility intentions and commercial endowment insurance demand on the empirical analysis of the relationship between and robustness test,the empirical results show that the commercial endowment insurance for personal birth will have a certain degree of substitution effect,finally put forward the implement fertility will improve and positive interaction between commercial endowment insurance development countermeasures and Suggestions: We will deepen supply-side structural reform of the insurance industry.Improve the pertinence of insurance products to meet diversified product needs;to realize the benign interaction between commercial endowment insurance and fertility supporting policies;reform the current individual income tax system,simplify preferential policies for tax-deferred commercial pension insurance;increase propaganda strength,enhance social awareness of risk aversion. |
