Research On Carnivalization Of The Spread Of Reality Sports Shows From The Perspective Of Carnival Theory

Since the beginning of the 21st century,with the popularity of the Internet,great changes have taken place in China's media industry.The fast pace and high pressure of modern society often make people exhausted,so many sports reality shows are born for the audience to consume,and the scale of online carnival is growing.Sports reality show has the characteristics of carnival.With the development and packaging of sports reality show,the current sports reality show gradually has the characteristics of Carnival communication.The sports topics triggered by "square" construct a new "dialogue" mode,and the carnival characteristics of sports reality show communication have multi-dimensional display.Carnival theory provides a new perspective for the study of carnivalization of sports reality show communication.Therefore,this paper will mainly use the methods of literature,case analysis,questionnaire survey and interview! Taking the "slam dunk" online reality show as the research object,this paper focuses on the carnival phenomenon of sports communication in the sports reality show,explores the connotation and influence of sports reality show communication from the perspective of carnival theory,and studies the carnival content of sports reality show communication from the dual perspectives of participants and audience,so as to expand the research scope of carnival theory and grasp the connotation of carnival theory From the perspective of sustainable development,this paper provides some timely summary and suggestions for the spread of sports reality show.At present,from the perspective of the main body of the program,China's sports reality show shows a diversified,competitive and entertainment compatible development mode,and pays attention to the shaping of sports stars to enhance the market value of the program.In the carnival of sports reality show,the popular culture from the folk breeds new vitality,challenges the authority of the official,and thus establishes the "second world".From the audience's point of view,the barrage culture in the network age is the way of the audience's emotional catharsis and the positive expression of negative emotions.The degree of freedom provided by the network platform promotes sports communication,and reflects the significance of carnivalization of sports communication for the development of humanism and freedom concept.People's pursuit of sports has gradually changed from utilitarianism to the exploration of the essence and beauty of sports.The public views the choice and presentation of sports from an inclusive and rational perspective.In addition,the popularity and development of the Internet provide free space for the spread of sports media.The "agenda setting" of various sports media has subverted the original central discourse system and promoted a continuous,open and equal dialogue platform.In the promotion channel,the carnival square is the basic carrier of carnival,and the sports reality show is the square of sports communication,which provides the possibility to explain the ideas of equality,freedom and challenging authority in Bakhtin's carnival theory.Finally,the multiple dialogue system established by the sports reality show communication Carnival outside the entertainment public will change the traditional one-way sports communication pattern.To be sure,this is complementary to the idea of equality and freedom advocated in the carnival spirit.Although the carnival of sports reality show has created new value of sports in commercial market,cultural connotation and social influence,there are still homogenization,pan entertainment,media dependence,malicious hype and loss of athletes' value in the process of communication.Therefore,we should treat the carnival of sports reality show with rational thinking and objective perspective to avoid alienation Elephants are growing in the background of carnival.