An Analysis Of The Language,Culture And Applicability Of Inserted Advertising To Network Integration In The Perspective Of Carnival Theory

With the development of network technology,the information sources of the public have become diversified.at the same time,network language has emerged as the times require.Network language has a wide range of sources,traditional subversion and relativism ceremony and other carnival elements by the current internet users love.Carnival advertising language expression derived from the network media platform has a good audience effect.Through the interpretation of the carnival advertising language culture,and then explore the characteristics and scope of application of this kind of advertising language,for philosophy into the modern new thinking,and promote the development of advertising industry.Carnival advertising language expression has a certain scope of application: this topic through the successful carnival network implanted advertising language case-" qiyuan said" as an example,the specific analysis of carnival advertising language performance and characteristics,and then explore the carnival advertising language expression is based on a certain media platform,target groups and corporate brands,only the three fit each other,in order to make the carnival advertising language has a better audience reception effect.This subject is integrated into the category of advertising aesthetics,which is the research direction of the subject.Bakhtin's carnival theory is applied to the study of advertising language,and the fit point between the two is found in the cross-disciplinary field,which has certain reference for the development of philosophy and advertising industry.