| As an organization with intensive academic information and frequent information exchange,the influence of university is everywhere.Especially in the environment of rapid development of the Internet,the web influence has become the focus of everyone's attention,which truly reflects the scope of university information dissemination on the Internet.In the process of image building,popularity and influence promotion of universities,the development of web information resources takes on an important proportion.A thorough study of university web influence can further promote the overall construction of universities and the development process of China's education.However,under the circumstances of rapid development of the Internet,colleges and universities attach different importance to their web influence,and their development is uneven.Therefore,it is necessary to establish a comprehensive and scientific evaluation index system of university web influence,to effectively evaluate the current situation of university web information resources,and through the analysis of the evaluation results,this paper puts forward some valuable suggestions to enhance the university web influence.Firstly,this paper expounds the current situation of domestic and foreign scholars' research on university evaluation and web influence.At present,the evaluation of university is mostly from the perspective of education and scientific research to evaluate the academic and performance.However,the image and status of university can also be reflected in the influence of the web environment,so we need to make an effective evaluation of the impact of the network of colleges and universities.This paper determines the 3 primary,6 secondary and 45 third web influence evaluation indexes from different aspects,which can systematically evaluate the web influence of university from the perspectives of 'quality' and 'quantity' and perfect the existing evaluation system of university web influence.Secondly,combined with the expert's opinion,the analytic hierarchy process is used to obtain the subjective weight of the evaluation indexes.Then,a large number of real and reliable data are crawled on the Internet,and the corresponding values of the indicators are sorted out.The objective weights obtained by the entropy weight method,next,the combination weight is obtained by normalization based on addition.In the end,this paper connects theory with practice,takes 39 'Double First-Rate'universities as the research object,uses spectral clustering and TOPSIS to conduct a comprehensive empirical study of the university web influence.39 universities are divided into five categories according to cluster analysis,and the characteristics of each category are analyzed and summarized,and the corresponding recommendations are given.In addition,we obtain the ranking results of the web influence of universities.The differences between horizontal and vertical contrasts of the web influence are obvious.The overall ranking results are roughly positively correlated with the published rankings of university education.This study provides a new idea for promoting the theoretical development of the evaluation index system of universities,and provides reference and suggestions for universities to expand the web influence,hoping to promote the healthy development of higher education in China. |
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