Interpretation Of Media Mirror Image Of Sports Stars In The Micro Era

Sports stars,from the literal understanding,which is engaged in sports and attracted much attention,but due to the intervention of modern media,the sports star concept already beyond sport itself,and constantly with many social and cultural connections to each other,each other,become a kind of unique cultural landscape.Go all the way from the traditional media era,sports stars medium mirror because the recoding of the experience in the media and to construct,as the symbol of sports participants substitutes will never faithfully represent the reality,but she insisted to express the real interests of producers,and reflects the social media general order of the system operation.As micro media for day-to-day living pervasive penetration,and accordingly rewritten the production and transmission of sports stars,traditional media to build a one-way,closed,stable transmission pattern gradually eroded,multiple main body of power between game constantly rewriting the media image of the sports stars and way of expression,to reconstruct the sports stars with the characteristic of "micro age" media image,become the era’s living one’s cultural card.Research based on the perspectives of media culture,and the introduction of semiotics of the basic theory and method of cultural studies,attempts to start from the essential characteristics of the micro media sports communication,analyses the present sports star power relations behind media production,reading the sports star media image of micro media,ecological and cultural production mechanism,thus deep explore the involvement of the media image of "sports star" this culture,tries to present the transformation and development of the sports culture paradigm provides a set of scientific and reasonable explanation.The thesis is divided into three parts:introduction,text and conclusion.The main body part consists of four chapters.Full text to identify and study relevant literature,media text of deconstruction and interpretation,collecting and organizing of real cases,and the virtual Internet of ethnography investigation and writing,big data extraction and analysis of the micro era sports star media image transformation technology,internal causes,such as image and text mechanism problem open one by one.The introduction partly explains the problem of research,and summarizes the status quo of sports star research at home and abroad.At the same time,from the perspective of cultural semiotics of "sports star" the object of study has carried on the definition,sorts out the research involve the basic theory of semiotics,to further discuss micro era sports star media image of the stage.In addition,the research purpose and significance,basic ideas and methods,innovation points and other problems are also discussed in this part.The first chapter discussed the social and cultural root of sports stars,think of those who have excellent physical quality,only ACTS as a cultural symbol and load on the basis of a certain social significance to be a sports star.Among them,due to the strong involvement of modern mass media and the ability to recreate the reality,the social significance of sports stars must be reflected and transmitted through media mirroring.By carding the history of the longitudinal,found that the cultural significance of sports stars have load depends on the production of the interests of the main body,with the easing of national political interests,the sports star media production of trying to maximize economic benefits in the orbit of political,and through the production commercialization audience way to profit.The second chapter through to the micro media technology foundation,thinks the nature of the "micro age" is the distance between the user and the message of the micro,this feature enables the user to the most convenient way to contact and rewrite the sports star media text.At the same time,thanks to the Internet information channels to expand and increase the amount of information,and the psychological demands of users seek novelty,resulting in micro media user preferences in the form of hypertext reading sports stars,and in terms of the game of public opinion and the mutual multiple agents,triggered a sports star media text decentralized and centralized.Third chapter based on the reality of the case illustrates the sports stars from on high to "elevation" text to,think sports star media image for micro media users and no longer unattainable,but in the user’s deconstruction of more and more closely associated with the real life,and interpret the public life of real samples,the television screen of entertainment,fans suck hot eyes,micro niche project counterpart four times the typical image of sports stars.Fourth chapter from the micro level of deep analysis of the micro era sports star text operation system,micro media users think the appeal is diverse culture,the ways of reading actively active,this makes the producibility of sports stars text construct the necessary way of media images,and specific to the story,the pseudo event value-added,conversational,carnival catharsis of four commonly used strategy carried on the thorough analysis of the text.Conclusion part is the full view of refining and sublimation,indicates that the use of the media is a double-edged sword for sports stars,in the small fiat shape "poker face" into multiple characters at the same time,due to information overload,regulatory deficiency loss,group binge and produced some negative effects of culture,and alert people caution with technology,to curb the vulgar bias caused by the excessive popularization of sports stars.