The Risk Challenges And Long-term Mechanisms Of Webcasting With Goods

It's only a few years since the appearance of the live broadcast tape to become a household name.There is a strong contrast between the short history of the development of the live broadcast industry and its huge impact on the economy and society.New Internet media provides a platform for the rapid development of live broadcasting and goods delivery.The explosive growth of the industry has not only attracted people's attention from the sales performance of tens of millions of people,but also enriched the personnel involved in the live broadcast of goods.From anchor to star,from entrepreneurs to government officials have joined the live broadcast of goods.During the COVID-19,live broadcasting and delivery played an important role in promoting economic development.At a new turning point in history,under the policy of "Rural Revitalization and industry helping agriculture",live broadcasting also plays an irreplaceable role.All walks of life have entered the market,promoting the arrival of the era of diversified functions of live broadcasting.But at the same time,the current situation,unified norms and sustainable development of the live broadcast industry are facing severe challenges,exposing various problems and loopholes.This paper analyzes the current situation,problems,loopholes and development path of the live broadcast industry from the perspectives of economic recovery,consumption poverty alleviation and e-commerce economy.Through the analysis and exploration of the webcast anchor,government officials and enterprise platforms,it shows the common drawbacks of webcast delivery,including a series of problems such as product quality,lagging laws and policies,market innovation and sustainable development.Through the combination of background research and case analysis,corresponding strategies and suggestions are put forward on the basis of finding problems.The healthy development and long-term mechanism of live webcast with goods need multi-party efforts.The anchor with goods,e-commerce platform and national regulatory authorities should jointly improve,draw a red line with the legal system and standardize the principles.The anchor and e-commerce platform should transfer correct ideas,establish a professional image,enhance infrastructure construction,and improve the talent training mechanism and logistics management mechanism.Comprehensively improve and strengthen supervision,and contribute to the healthy development of the live broadcast and delivery industry.It is hoped that through research and discussion,the suggestions and strategies put forward for the online live broadcasting of ecommerce platforms can adapt to the development of the industry and produce considerable results.