A Research On Book Short Video Marketing And Strategies ——Taking Tik Tok As An Example

China's video industry is still growing slowly,but the Internet market is still full of vitality.Focusing on the short video industry,mobile short video has become the standard configuration of the Internet.The emergence of more and more short video media has made the ways for the public to obtain information more diversified.The decentralization of short video enables users to obtain a large amount of information in fragmented time,and its big data algorithm is also customized for users to accurately deliver the short video content users like.Facing the technical dividend of short video,some individuals and publishing enterprises have also joined this technological change and launched the "Book + short video" mode.The combination of books and short videos is a new situation of book promotion and publicity,which is full of vitality and vitality."Book + short video" mode is still in the early stage of development.Although it has strong vitality,it also has shortcomings.For example,the homogenization of book short video content,lack of creativity,and low interaction between book short video account and users.The emergence of these problems affects the rapid development of the "Book + short video" mode and the deep integration of the book industry and the Internet.Only by finding the problems of book short video,clarifying the causes of the problems and solving them in time,can it be helpful for the development of book industry and book short video.This thesis tiktok platform as an example,using literature analysis,case study method to study the tiktok book short video marketing.By studying tiktok's short video development and the reasons for the advantages and disadvantages of the platform,the advantages and disadvantages of the short video in the shaking platform are summarized.Finally,four aspects of tiktok's opinion and strategy are put forward from the following aspects: 4I's interest,interaction,interest and personalization.The research content of this thesis aims to put forward corresponding marketing models and suggestions,and improve the economic benefits of book short video marketing.