Font Size: a A A

Research On Books Short Video

Posted on:2019-05-29Degree:MasterType:Thesis
Country:ChinaCandidate:H Y AnFull Text:PDF
GTID:2428330569478936Subject:Communication
Abstract/Summary:PDF Full Text Request
With the social public's further exploration of Internet function,“Internet +” mode has become a hot topic in various industries.Books Short video is a manifestation of“Internet + publishing”,the audience is provided complete but short-lived content short video during fragmentation time for short video,the “tagged”crowd is accurately pushed video content that they are interested in for Big Data,so use short videos to publicize is a successful fusion of the publishing industry and the Internet.At present,there are many kinds of short video books in the market,but there are also many problems,such as the quality of Books Short video is uneven,the boundaries between advertising and propaganda,the traditional publishing house slow to transform,Books Short video in the media platform does not have an independent classification,which is not conducive to the development of short video market.Correctly understanding Books Short video and solving the existing problems will bring new developments to Books Short video.This article takes Books Short video as the object of research,use literature research,comparative research,observation and other research methods as a research method,and then summed up Books Short video characteristics and dissemination of the law.The first chapter is the introduction part of the article,in which,the research background,the purpose of the research,the significance of the research,the status quo and literature review,research methods,research difficulties and innovations are clarified.The second chapter summarizes and analyzes the development course of Books Short video.The third chapter studies the content production mechanism of Books Short video.The fourth chapter studies and analyzes the communication characteristics of Books Short video.The fifth chapter studies the communication advantage of Books Short video.The sixth chapter studies the communication trend of Books Short video.The final chapter studies the problems of short video books and explores solutions.The results of this study promote the popularizationof National Reading Activity,and provide reference for the innovation of Book Propaganda Way.
Keywords/Search Tags:Book Short video, Book Propagate, Publishing Marketing, self-media
PDF Full Text Request
Related items