Ecological Interpretation Of Environmental Communication

By interpreting environmental communication ecologically,we re-understand the concept from the perspective of ecological perspective.The advent and evolution of environmental communication is closely related to the ecological ideas.In the 20 th Century when human's thought witnessed unprecedented emancipation,environmental communication grew into an independent discipline.Human beings view environment differently as time passes by;in the mid-20 th Century,a wide range of ideas on environmental protection boomed;and then environmental communication emerges as a brand new pattern of communication.As technologies advance and human beings know better about nature,environmental communication witnesses perfection accordingly.Ecological environmental communication is visioned to be holistic,sustainable and continuous.It is closely related to the ecological ideas,media systems,ecosystems and nature.Environmental communication service human beings,and human beings facilitate environmental communication with wisdom and technologies so as to address environmental issues.By connecting nature and human beings,effective environmental communication advances the ecological undertakings.Ecological environment communication is often effective and the environmental communicators decide the quality of the communication process.Nature is the major observation and reporting object on environmental communication.Environmental communication requires understanding about the natural ecology.At the same time,human beings should learn from nature to acquire knowledge and skills.Environmental communication originates from the ecological ideas and relies on the proper functioning of media and social systems.The approaches to the ecological functioning of environmental communication are often inspired by nature.It is conducive to addressing issues related to environmental communication by analyzing the process from the perspective of ecological philosophy.The scientific ecological philosophy requires the environmental communicators to be honest and rigorous with the contents of environmental communication.At the same time,the ecological philosophy is holistic,which requires the communicators to adopt proper approaches to reaching out for the audiences.The government should release favorable policies to promote the cause.Technologies should be utilized in an efficient way after the conflicts between technologies and environmental communications are removed.Proper forms and contents of communication would bring about productive results.Environmentalcommunication differs across cultures and regions.Differentiated approaches should be employed on public education.It is also suggested to expand the scale of environmental communication by leveraging the market economy.