On The Humor And Relevance Of Network Video Host Program ——Taking The Graduation Work "One Right Way" As An Example

In 1986,Sperber and Wilson first put forward relevance theory in Relevance:communication and cognition.As the theoretical basis of cognitive pragmatics,relevance theory expounds "the internal mechanism of human communication".Humor,as one of the indispensable elements in people's daily life and communication,can not only create a relaxed and pleasant communication atmosphere,but also help to cultivate both sides to form optimistic and positive principles.Network video host program is a new program form based on current technical means,and its creative space is also reflected by controlling the humorous effect.This paper takes humor and relevance in network video host programs as the research object,analyzes the application and effect of humor and relevance in various elements of network video host programs,and probes into the practicality of humor and relevance in various links of graduation works.In the process of conception and creation of graduation works,first of all,in the early stage planning,it avoids the long and monotonous introduction of the traditional opening with "what kind of experience it is to work in different yuan",makes it fit the inherent network communication culture as the cut in of the plot,and embodies the humorous effect from the aspects of personas,script setting,improvisation,voice over,editing language,etc;In the selection of interviewees,we should take into account the story and tacit cooperation,and strive to grasp the balance between "visible" and "good-looking";The role of host tries to practice Internet thinking and pay attention to diversified narrative expression;On the communication platform,pay attention to the main force in the era of Internet community,and launch " Weibo,We Chat and Tik Tok" and Bili Bili platform at the same time,in order to make use of its strong social and interactive characteristics to help improve the feedback in the later stage.This article is divided into five chapters.The first chapter is the introduction,which analyzes the significance of the research,combs the relevant research,defines the research object,and clarifies the main problems to be solved and the research methods used in this study.The second chapter combs humor and relevance from the perspective of generation and understanding,and analyzes the relationship between humor and relevance in each link of the current network video host program.The third chapter describes the creation process of graduation works from the aspects of preliminary planning,medium-term implementation,post production and so on.The fourth chapter summarizes and expounds the graduation works from the aspects of program pre promotion,program main content and program post production,and analyzes the application presentation of humor and relevance.The fifth chapter analyzes the existing problems of the use of humor and relevance in the network video host program,and puts forward the solutions to the presentation of the use of humor and relevance in the network video host program.