Research On Application And Optimization Strategy Of AR Technology In Fusion Publishing Of Jingchu Cultural Relics

It is not uncommon for emerging technologies to be used in fusion publishing,but large-scale product chains and design systems have not yet appeared.Do the fusion publishing products on the market fit the user's usage scenario,how to create a good actual use effect,and how to bring a more convenient and rich user experience?This is a topic worthy of our scrutiny and discussion.In recent years,AR technology has been widely used in fusion publishing,and it is also a relatively cutting-edge display form in visual communication.With the rapid development of information technology,the performance of mobile devices is constantly updated and upgraded.Due to the lower price,mobile devices have a broad mass base.Relying on the fast network,users can use AR applications to identify books and obtain more information resources on mobile devices for reading and learning.AR technology can help paper books integrate into emerging technologies,enhance users' access to paper content,provide them with richer and more in-depth reading experience options,and improve the reading experience of paper media to a better level.Under the social background of the integrated development of technology and design,this paper aims to take Jingchu cultural relics as the experimental objects,based on the characteristics of AR technology,combined with the hierarchical structure of the interactive interface,interactive logic,interface style and other elements,to explore the relationship between publications and technology,analyze and discuss the insufficiency of paper books for the display of cultural relics,and how to use AR technology to empower the optimization strategy of fusion publishing.