Research On The Phenomenon Of Handbags Can Cure All Diseases From The Perspective Of Media Construction

In the fashion industry,no single product can be offered to the altar like a bag.At the same time,The phenomenon of handbags can cure all diseases has become a popular slogan in recent years.On the surface,Handbags can cure all diseases is an excuse for women to buy and buy in the consumer era,but its essence is the result of media construction.From "Handbags " to "Handbags can cure all diseases",how does an abstract symbol transition into a social reality? This article puts the phenomenon of " Handbags can cure all diseases" under the interactive mechanism of social reality,media reality,and perception reality.Using literature research methods,interview methods,and text analysis methods,it explores the development of luxury handbags from objects to symbols and to The process of media construction that produces actual effects.First of all,this article combs the history of the development of luxury handbags,believes that they have become symbols of power since their birth,and concludes that the journey of bags from objects to signs has been driven by political democratization,consumer revolution,and women's liberation.In the media environment,Handbags has been discourse-based and entered the meaning system,and it has begun to have the actual effect of "cure all diseases",becoming a secular myth in the sense of Barth's mythology.It is essentially a constructed consumer utopia.This article explores the essence of the myth of " Handbags can cure all diseases " and the three ways of constructing its meaning by the media: the spread of advertising symbol value,the construction of luxury brand image,and the self-propagation of consumers in the media,revealing the consciousness of the myth Formality: The audience becomes a "commodity" and the subject becomes a "submissive body".Secondly,only after the meaning of " Handbags can cure all diseases " is received by the audience,the symbol really produces its actual effect of "cure all diseases".This article uses indepth interviews to summarize the two major motivations of the audience's symbol acceptance:symbol worship and self-satisfaction.At the same time,the audience is accompanied by the construction of ideal self-identification psychology in the process of symbol acceptance.Finally,the meaning internalized by the audience is reflected in the audience's social behavior,and once again externalized in the social reality,manifested as the sacred ritual of consumption and the alienation of aesthetics.Therefore,this article summarizes the interactive construction mechanism of the social reality,media reality and perception reality behind the phenomenon of " Handbags can cure all diseases " in the conclusion part.