Analysis Of Factors Influencing The Popularity Of Bullet Screen Video

With the rapid integration and development of video and Internet technology,the scale of online video industry is expanding.The increase of network video users leads to the increase of user demand diversification.The creation of video with less source can not meet the needs of users,which makes more content creators enter the online video industry.The advent of the era of national weaving,how to attract the attention of video,how to get the audience's love is the most distressing problem for content creators.As an important factor of screen video,the impact of screen video on video popularity is not discussed in detail.Secondly,most researches use the demand to measure video popularity,while in user experience process,barrage is behind the action of demand.To explore the impact of the screen on demand will cause reversal of causal relationship.In addition,the research on the curtain mostly stops in theoretical analysis,and lacks quantitative empirical analysis.This paper hopes to make up for this deficiency,trying to measure the popularity of video with coins,and to explore the influencing factors of pop-up video by empirical analysis.Firstly,this paper combs the research on the popularity of the screen and the network video.Based on this,the paper proposes the research model: from the three aspects of the screen attribute,video attribute and user attribute,and discusses the influencing factors of the popularity of network video.Then,1076 video data are collected from station B by Python web page crawling technology,and the emotional analysis of the bullet screen text is carried out by building a curtain emotion dictionary.Secondly,based on these data,the variables are screened by stepwise regression,Lasso regression and elastic network method.According to the mean square error of test,the elastic network method is the best model,and the hypothesis is verified.The main conclusions of this paper are as follows:(1)In terms of the screen attributes,the positive emotional intensity and quantity have positive influence on the pop-up of the screen video,and the negative emotion intensity has a negative impact on the pop-up of the screen video.The negative influence of negative emotion intensity on the pop of video is greater than that of positive emotion intensity;(2)In terms of video attributes,the positive energy,touching and inspirational labels have positive effects on the pop-up of the video.The impact of the tags "love","Thriller" and "same-sex" on the pop-up video is negative.The upload time and video length have negative impacts on the pop-up of the video.The length of title has no effect on the popularity of the video;(3)In terms of user attributes,the number of fans has a positive impact on the pop-up of the video,and the number of contributions has a negative impact on the pop-up of the screen video.This paper studies the impact of the pop screen on video popularity,to a certain extent,expands the research content of user creation field and network video popularity.Through empirical research,the paper summarizes the influence and difference of various factors on popularity,and gives the suggestions for content creators to set up video and user retention,and gives the operation strategy suggestions from the perspective of managers.