Research On The Immersive Communication Of Bili Bili Video Network

With the rapid development of artificial intelligence technology,the interconnection of all things has become a reality.Immersive communication enters the public's vision with a strong attitude,trying to bring immersive experience to the audience through virtual reality and other technologies.At present,immersive communication research focuses on external aspects such as technology and form,but there are still deficiencies in the audience's own perception and emotional preference.The video website is a media that attaches great importance to the audience's audio-visual experience.The combination of the two can make up for the lack of research on Immersive communication on the one hand,and provide new ideas for the benign development of video websites on the other hand.Bili Bili video network(hereinafter referred to as station B)is the most popular pan entertainment content community among young people in China.With various video functions and rich content ecology,it has become a platform with a wide range of immersive communication applications.Based on the humanized development trend of media,station B brings visual impact to users' senses with the help of intelligent algorithms,interactive video and other technical forms,and tries to form spiritual immersion for users with a large number of pugv video content to create a better immersive viewing experience.This paper takes station B as the specific research object,and analyzes it by using the methods of literature analysis,comparative research and case analysis.From the perspective of immersive communication theory,this paper first introduces the proposal and development,morphological characteristics,conditions and types of immersive communication.Secondly,it combs the development process and current situation of station B,and focuses on the construction of immersive communication of station B from the two dimensions of technology and content.Through the analysis,it is found that the three-dimensional upward immersion communication mode of station B shows that the website communication has the functions of spiritual immersion and sensory immersion.After comparing with other video platforms,it is found that station B has great advantages in content,interface design and its own characteristics.Therefore,it is concluded that station B is people-centered,has a high-intensity sense of community identity and communication tends to be game oriented.Next,it discusses the impact of immersive communication of station B from both positive and negative aspects,and points out the development trend of station B's future communication in combination with the current communication hotspot "metauniverse".From virtual space to "digital user",strive to achieve a higher level of emotion and platform immersion.The study found that while station B achieved good communication effect,there were also some problems,such as the decline of content quality,the prevalence of ugly judgment,addiction risk,privacy security and so on.Then it put forward the countermeasures to improve the immersive communication of station B,hoping to provide useful reference and reference for other video websites and promote the high-quality and innovative development of China's audio-visual industry.