Research On Driving Factors Of Knowledge Sharing Behavior In Academic Virtual Community Based On User Experience

With the update and iteration of mobile information technology,in order to meet the increasing needs of people in the digital context,Internet operating organizations have created virtual function communities with different value attributes.The academic virtual community is a knowledge resource transmission platform that uses the Internet as a connection method.It has been well received since its launch.Its audience is positioned as public scholars.The knowledge content in the virtual community is expanded through knowledge sharing between scholars.In the process of updating and improving,it caters to people's needs for knowledge and information.Once the academic virtual community was launched,although it has attracted the attention and favor of scholars,the research found that many scholars are still unwilling to participate in the knowledge sharing link,and only absorb the limited knowledge resources in the community and are not willing to spend time and energy on the problem.In terms of discussion and resource sharing,this will not be conducive to the development of academic virtual communities in the long run.User experience emphasizes the organic combination of human perception and computer technology.Academic virtual community is based on Internet,and the theoretical research of user experience is applicable.This paper mainly links the four dimensions of value experience,system experience,emotional experience and order experience with knowledge sharing intention and knowledge sharing behavior,puts forward relevant hypotheses,and constructs a model of knowledge sharing behavior driving factors in academic virtual community.This paper explores the relationship between the factors that drive scholars to implement knowledge sharing behavior,and puts forward reasonable suggestions accordingly.First of all,the article expounds the current research status of knowledge sharing in academic virtual communities and the driving factors of knowledge sharing behaviors in virtual communities at home and abroad.Then,the participation of users in knowledge sharing in academic virtual community was investigated by questionnaire.The data were collected mainly from college students,the users of Small Wood Worm and Management House.The data were analyzed with SPSS 23.0 software,and then the path relationship of the structural equation was tested and analyzed with AMOS 24.0 software.The empirical results show that in the knowledge sharing behavior driving factor model of the academic virtual community,the quality of community knowledge and the usability of the system positively affect the sense of use.The quality of community knowledge,the perceived utility of knowledge and the usability of the system positively affect the degree of desirability,while the quality of community knowledge,the usability of the system and the aesthetics of the interface positively affect the sense of fun.The sense of use,the degree of desirability and the sense of fun positively affect the intention of knowledge sharing,and the incentive addition and the intention of knowledge sharing positively affect the behavior of knowledge sharing.Finally,according to the results of the analysis,a strategic plan is put forward to make more scholars actively participate in the exchange and exchange of knowledge,and to promote the circulating sharing of knowledge resources in the academic virtual community.