Research On Influencing Factors Of User Viscosity Of Academic Community In The Perspective Of Knowledge Sharing

With the era brought by the knowledge-based economy,the core competitiveness among organizations is shifting from material and physical capital such as land,labor and money to intellectual capital based on knowledge.In the practice of knowledge management,knowledge sharing has become the realization of economic value and competitive value at the individual level.With the vigorous development of online communities,the online community has become an important platform for people to exchange and communicate subinformation.Academic network community has always been regarded as an important platform to improve the level of knowledge sharing because of its advantages of high efficiency,fairness,openness and spanning time and space.However,there are still some problems in the academic community such as low willingness to share,insufficient participation,unsatisfied users and insufficient user loyalty.How to understand the reasons behind these problems to provide solutions to problems is now many researchers face the problems.On the other hand,in order to make knowledge-sharing activities in academic online communities more active and attract and retain more user groups,academic network community operators must fully understand the factors influencing the viscosity of community users.Therefore,it is necessary to study the academic network community users The influencing factors of viscosity are very necessary and can provide some guiding significance for the prosperity and development of academic online community.This article reviews related theories of online communities,academic network communities,and user viscosity,takes the users of the three network communities: “Management House”,Xiaomuchong Forum,and Science Net.cn as the research objects.Based on predecessors' study of the influence factors of professional virtual community users' loyalty about knowledge sharing indicators,the paper building the theoretical mode to research influence factors of user viscosity about academic network on the view of Knowledge sharing attitude,knowledge sharing content and knowledge sharing environment,and takes the users satisfaction and user intention as intermediate variable.Through questionnaires to collect data,this paper uses SPSS22.0 and AMOS22.0 statistical analysis software for exploratory and confirmatory analysis of the collected questionnaires,then,constructs and modifies the structural equation model.The results of this study show that: the trust among knowledge-sharing subjects,the professionalism and richness of academic online community knowledge,the community culture atmosphere and the incentive mechanism all have a significant impact on the users' willingness to use and the user satisfaction in academic online communities.According to the analysis of the research results,this paper puts forward corresponding management suggestions,which provide reference value for enhancing the viscosity of academic online community users and the healthy development of communities.