| With the advent of the mobile communication era,the "ear economy" is gradually opening up a new market environment.The value of audio and sound has became increasingly prominent.Mobile audio has also begun to enter and affect our life and production methods.At the same time,hearing is the main use of audio.The senses are also being redefined for their unique role in the era of new media,and the academic community is also re-examining the academic status of auditory culture.At the end of the 20 th century,An important sign which aroused attention in the academic community is coming up with the discourse of“auditory turn”.In recent years,domestic mobile audio platforms have begun to enter an explosive period,and a large number of mobile audio platforms have poured into the market."Himalaya FM" has quickly gained a place in the mobile audio field with its own development advantages and unique content production mode.Since "Himalayan FM" leading position in the mobile audio industry in terms of number of users and ecological layout,this article chooses to take this audio platform as an example under the vision of "auditory turn" combining with the classic theory of communication,"use and satisfaction" etc.Related theories carry out related investigations on the platform users' usage needs and the degree of satisfaction of their needs.First,through interviews with 10 users of the platform,the content of the interviews and relevant domestic and foreign documents are analyzed and compiled and questionnaires are made.After the questionnaires are tested,the formal questionnaires are issued.After the questionnaire was retrieved,the researchers used the SPSS software to sort out,analyze and calculate the data collected from the survey.Based on the theory of "use and satisfaction",it focused on user characteristics,usage,motivation,satisfaction,In the process of using the platform,the users think that the platform has problems and other aspects are analyzed. |
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