Research And Practice On The Innovation Of Network Talk Show Program Mode

With the continuous coverage of mobile terminals and the continuous development of original programs such as network TV series,network variety shows and network short videos,network talk shows have also become one of the important network programs.Talk show core based on talk shows,with the development of the Internet age,talk show dock with the network gradually,now network in the form of talk show become varied and colorful,such as "Xiao Song legendary","Logic","Wonderful work","One zhou li bo show","Tonight,80 after the talk show",and "Big event",etc.The development of network talk shows,from the early introduction and imitation to the current independent innovation,is becoming an important force in the development of the tertiary industry.This paper firstly reviews the important elements,narrative concepts,narrative techniques,narrative composition and narrative presentation of network talk shows.Then it analyzes the program mode innovation of "Big Event".Finally,it analyzes the improvement measures of "Big Event" in the program section,market interaction,narrative structure adjustment and other aspects,which provides an important basis for the change of network talk show related programs.The exploratory single case study is adopted to select the typical "big event" as the research object.Through the grounded research,it is concluded that the innovation mode of big event follows the development path of "imitative innovation--independent innovation--collaborative innovation".And the operating mechanism of innovation is the generation path of "triggering condition--meaning construction--meaning to endowed--innovation ability".Then the structural equation model is used to verify the above model framework through large sample analysis.The research not only provides a theoretical basis for the innovative program mode of network talk show,but also helps enterprises to occupy an active position in the increasingly competitive environment.