Research On Scenario Application Of WeChat Applet

The development of the Internet era is constantly changing people's lives,and the application of technology has changed the meaning of scenes and promoted the arrival of the scene era.Scenarios are considered to be the new entrance of mobile media and the core of the mobile Internet era.The species technical power that constitutes the scenario,that is,the five forces of scenarios,has become the core driving force for the development of mobile Internet.WeChat applet is a brand-new application product in the era of mobile Internet.It subverts the logic of the traditional APP application market and opens up a new meaning for the application market in the era of scenes through the construction of scenes.This article takes the WeChat applet as the research object,and takes the scene theory as the theoretical basis,and conducts research on the scene application of the WeChat applet.The basic principle of WeChat applet operation is based on scenario-based services.The ultimate goal of scenario analysis is to adapt information and services.WeChat applet uses a variety of technologies including big data technology,positioning systems,social media,and electronic payment.Information technology has created a brand-new Internet scene,realizing the integration of real scenes and virtual scenes,online scenes and offline scenes.WeChat applets can meet the different needs of users in specific scenarios through the construction of multiple scenarios,thereby realizing WeChat applets Adapting to scenarios in different ranges of users in different states reflects the advantages of WeChat applets compared to traditional APP applications.The scene adaptation process is accompanied by the user's scene experience.From a macro perspective,the scene experience of the WeChat applet is completed according to the five levels of user experience design.At the same time,the application scenarios of the WeChat applet are based on different user interfaces and usages.The frequency classification,the scene experience shows different characteristics.The deeper significance of the WeChat applet scene construction is that it reconstructs the connections between individuals and all levels of society in different scenarios.They are a strong connection based on emotional connections and a weak connection based on consumer demand.WeChat applets are creating two kinds of connections.At the same time,it creates a new scene media ecology.However,there are still some problems in the development of WeChat applets.The design overlaps with the APP,which causes a waste of resources.The layout of the offline QR code is still lacking and the WeChat main interface and the WeChat applet page cannot coexist.However,the WeChat applet is currently in a stage of continuous innovation and development,and it will surely become a more suitable media product for users.