Corporate Social Responsibility,Media Attention And Corporate Performance

The influencing factors of corporate performance have always been the focus of domestic and foreign researchers.There are many factors affecting corporate performance,such as the overall development of the industry,market environment,suppliers,competitors,personal quality of employees,corporate governance structure,corporate social responsibility,etc.Among them,corporate social responsibility is more and more valued by enterprises.Recent years,due to the frequent occurrence of product quality problems in my country,product quality and safety issues have become a very serious social problem and have formed a huge adverse effect.Product quality and safety are directly related to social stability and the health of the people,and are also the primary social responsibility of food processing enterprises.Therefore,it is urgent for the food processing industry to actively fulfill and undertake social responsibility,improve the food safety coefficient and improve the sense of corporate social responsibility.In this era of information explosion,the media plays an increasingly important role in our society.It can not only alleviate information asymmetry,but also supervise and restrict the business behavior of enterprises with its strong public opinion pressure and unique reputation mechanism,so as to promote the development of enterprises.The research in this paper first sorts out and analyzes the research status of domestic and foreign scholars,and then pays attention to the relationship between social responsibility,media attention and enterprise performance,and is based on information asymmetry theory,signal transmission theory,reputation theory,and stakeholder theory.It provides a theoretical basis for the related research of this article.Secondly,this paper introduces Shuanghui as the research object to see the lack of corporate social responsibility from Shuanghui's "Clenbuterol",After the "Clenbuterol" incident was exposed,it attracted great attention from the media and the enterprise performance plummeted;Shuanghui has taken short-term and long-term measures to improve its level of social responsibility.Through the influence of media attention,through the long-term proactive implementation of social responsibility,to promote corporate performance.This paper also uses empirical research methods to further verify whether media attention plays an intermediary role in actively fulfilling corporate social responsibility and improving corporate performance.Finally,relevant conclusions are drawn: first,the change of Shuanghui's attitude towards corporate social responsibility is related to media attention,Second,shuanghui takes short-term and long-term measures to improve its ability and level to fulfill social responsibility,so as to restore its image and reputation and promote its development.Third,under the empirical analysis,it is verified that media attention plays a partial intermediary role between the performance of corporate social responsibility and corporate performance.That is,the implementation of positive responsibility performance by enterprises plays a great role in promoting the improvement of enterprise performance,which is realized through the transmission of the media in the middle.Some advice are put in based on the relevant conclusions of this article,and the deficiencies in the research and the direction to be improved are pointed out.