Research On News Spread Pattern Of "Baidu" Search Engine

With the continuous progress of network technology, increasing the amount ofinformation accumulated in humans, access to information has become increasinglydiverse, and we can say that the human society is among the information explosion.Faced with a flood of information, how to identify information has become the primaryproblem that people need to resolve. Search engines have emerged at this time, willintegrate vast amounts of information together with keywords to enhance theeffectiveness of information dissemination. Search engines have become a human wizardin the Internet world.In the field of dissemination of news, search engine has gradually become animportant tool for people to obtain news. Search engines emerged as an attribute ofmedia. This paper start from the propagation environment, the spread of technology andcommunication aspects of the process, analyzes the reasons for the search engine tobecome the news media, search engine news spread characteristics, as well as by theobstacles of search engines in the news dissemination. According to the above analysiswe can learn a dialectical view of the existence of search engines, guiding journalists(news producers) use search engines to improve the breadth and depth of the news media,to help the audience (press the demand side) while avoiding disadvantages of using asearch engine to enhance News dissemination of results, expanding the news spreadpositive effect.Search engines rising status in the field of journalism and communication,advantages and disadvantages are more obvious exposed correspondingly. As a tool forsearch engines exist, what role it plays depends on the people. Only people realize theadvantages and disadvantages of search engines, people can properly use it, and make itspositive effects.