| In today's social life,the automated advertising business based on programmatic transactions has developed rapidly,and the emergence of large-scale online advertising platforms has made the competition between advertising more and more fierce.Some small companies do not have their own advertising platform and need to rely on third-party platforms,which cannot obtain benefits.On the other hand,with their own advertising platform,they cannot control the amount of their own advertising,resulting in worthless advertising.After posting,the user did not browse and click.In addition,the bidding method of programmatic advertising is relatively backward,with a fixed price for each advertisement,which increases the cost and waste of advertising platform.The topic of the thesis comes from the advertising platform project of the intern company.With the rapid development of big data,the industry leader is also quite mature in the research of advertising business.In order to meet the company's surging business volume,in view of the current advertising problems,combined with the company's specific business scenarios,in order to help the company obtain high profits,participated in and carried out the design and implementation of the advertising platform.The dsp(Demand-Side Platform)advertising platform is usually called the demand-side platform in the industry.The purpose is to select an advertisement with the highest value(most suitable for delivery)to be placed on the advertising exchange platform,and to provide a design solution for automatically selecting advertisements.Realize the analysis and design of the advertising platform,and complete the company's internal advertising platform.Its main work is as follows:(1)Analyze and study the relevant information of the advertising platform,determine the specific technologies and methods adopted in this article,and then design the functional and non-functional requirements of the online advertising platform,and combine the relevant technology and demand analysis of the advertising platform to make this project The main functions of the system are designed in outline and in detail.(2)The spring framework is adopted in the research,and after limiting the flow of advertisements,an advertisement with the highest value is selected to participate in the placement.The data processing in this project mainly uses big data stream processing technology to improve the real-time performance of advertising data.Real-time calculation based on big data and offline data warehouse ensure the accuracy of data and provide data guarantee for advertising screening.The main improvement is to optimize the advertising pricing method and the special handling of downloading advertisements.(3)In the actual project development,research and use the task scheduling platform to complete the timing scheduling of the tasks in the project,better perform data processing,and use visualization tools to design and analyze the non-functional test of the system.This project has been implemented in the company,and the function is still iterating.The work I have done in this project has ensured the complete operation of the project.The function modules have reached expectations,and the system implementation benefits have also been verified.Advertising reduces costs and improves efficiency.Since this project was first developed by the company,there is still a lot of room for development in the future,such as supporting more advertising formats,improving the data processing capabilities of changes,and the accuracy of advertising.There is still a lot of room for improvement.In the near future,the advertising transaction platform and advertising data management platform can be better implemented based on this platform. |
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