The Design And Implementation Of Advertising Trading Platform

With the development of Internet advertising market,there are various forms of advertising trading platform,such as demand side platform,advertising platform,supply side platform,advertising network and so on.These platforms artificially cut the process of advertising transactions and affect advertising transactions.In addition,users need more careful management and timely advertising optimization to ensure the efficient use of advertising resources.At the same time,managers need to organize and allocate traffic resources more flexibly,rely on advertising platform system functions,and integrate with users deeply,forming a diversified precision trading scheme.Therefore,the advertising trading platform is set up.The advertising transaction platform is designed by B/S mode,and designed and developed by using the mature JavaEE platform and MVC design mode.The platform developed under this framework has the advantages of easy deployment,simple operation and low maintenance cost.The advertisement trading platform uses the Velocity label and the Bootstrap framework and the JQuery library to visualize the front data,and uses the Ajax to realize the interaction between the front and back data.Using Flume,Kafaka,Storm and other large data flow processing technology to achieve transaction data collection,sorting,analysis,warehousing and other operations.Go is an open source programming language that is easy to build simple,reliable and efficient software.The whole process of advertising transactions is realized with Go.Advertising trading platform is divided into system management,customer management,advertising management,advertising transactions,transaction statistics.The system management and maintenance platform uns the basic data.Customer management,advertisers and agents including alliance management and financial management;advertising management plan management,unit management,creative management and control of advertising trading;advertising business is to real-time bidding to participate in the transaction,CPM valuation;statistics on transaction data based on the visual display of graphs,charts,advertising plan unit chart,diagrams,charts,creative media advertising charts,geographical charts,network diagrams,system diagram.Advertising trading platform is the third party Internet trading platform,which is aimed at agents and media alliances,so that advertisers can get good market results,expand brand influence,facilitate media traffic realisation,achieve competitive transactions,and get better returns.