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New Media And Rural Tourism

Posted on:2022-08-01Degree:MasterType:Thesis
Country:ChinaCandidate:Y L LiuFull Text:PDF
GTID:2518306575962629Subject:Radio and television
Abstract/Summary:PDF Full Text Request
At present,China's rural tourism is promoted by the market demand,the concept of eco-tourism and the national poverty alleviation policy.Although it does not appear for a long time,it develops very rapidly.The rapid development of rural tourism also needs to be attributed to the emergence and development of new media technology.Under the influence of new media technology,the publicity and promotion of rural tourism is more smooth,which makes rural tourism known to more people,and then rural tourism in more and more regions attracts a large number of tourists,which brings opportunities for the development of Wansheng rural tourism.This paper takes the rural tourism of Chongqing Wansheng Economic Development Zone as the research object,analyzes how new media can help the development of rural tourism,and analyzes the problems and shortcomings in the rural tourism work of Chongqing Wansheng Economic Development Zone,so as to make better suggestions for the rural tourism development of Chongqing Wansheng Economic Development Zone,and let new media help the development of Wansheng rural tourism.The first chapter of this paper is the general introduction,including the purpose,significance and research status at home and abroad.The second chapter discusses the relationship between new media and rural tourism,analyzes the development status of Wansheng rural tourism and the application of new media in Wansheng rural tourism.The third chapter discusses the shortcomings of the application of new media in Wansheng rural tourism,analyzes the combination of rural tourism project and new media marketing,new media publicity of rural tourism products,new media marketing platform.The fourth chapter discusses the application countermeasures of new media in Wansheng rural tourism,analyzes the new media marketing mode to promote the development of characteristic tourism,new media to promote the combination of agriculture and tourism,new media to promote rural tourism products,rural documentary film publicity.The fifth chapter discusses the work "revitalizing the new countryside with the help of new media".This paper analyzes the role of new media in Wansheng rural tourism,and brings ideas to the development of new media and rural tourism through Wansheng.
Keywords/Search Tags:new media, rural tourism, application countermeasures
PDF Full Text Request
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