Research On Problems And Countermeasures Of CCTV "Beautiful Chinese Countryside"

Rural tourism as a branch of tourism is a new growth point for people in the postmodern society to return to nature and to the development of rural economy.After years of development and precipitation,China's rural tourism demonstration sites,demonstration counties,farmhouses have sprung up everywhere,Tourism programs emerge in an endless stream.At 2013,China Central Television Channel 7(CCTV-7)conform to the needs of policy and the development of the times,the "Life 567" revision became the "Beautiful Chinese Countryside ",as the only one-level purely rural tourism program,Its appearance provides reference for the establishment of other similar programs,but the research on this aspect is still scarce at present.In order to provide reference for the related rural tourism programs,avoid the problems that may arise in the program production,and promote the development of such programs better and faster.This paper adopts the method of combining statistical analysis and questionnaire survey to analyze the content of nearly two hundred programs of Beautiful China Countryside in 2015,and attempts to sort out the characteristics,shortcomings and optimization strategies of the program by analyzing the characteristics of the content and the law of operation of the program.It finds that there are many problems in material selection,production a nd narrative of the program.In terms of material selection,they prefer eastern Zhejiang and Jiangsu provinces,recommend resources to ethnic minorities,food and farming activities.The production side,are biased,selecting theme repetitions,a single m ode of communication,the specific location is unclear and the narrative logic is not clear.In view of these problems,it is necessary for the program director and its editors to take measures to enrich the content of the program,to balance the attention of the promotion,to expand the means of communication,to pinpoint the position,to strengthen the management and education of the team,and to make great efforts to improve it.