Research On Trust Building In Public Opinion Guidance Of Risk Communication

In the public opinion guidance of risk communication,trust building is important.It is the prerequisite and basis for the success of public opinion guidance.When the government and the mass media conduct public opinion guidance through dissemination of information,they must first gain the trust of the audience before public opinion guidance becomes possible.In risk communication,information is chaotic,it is more important to guide public opinion through trust construction.Therefore,exploring the path of trust building in the guidance of risk dissemination has positive significance for the government and the media when conducting risk guidance."People's Daily" has played a strong role of guiding public opinion in the spread of the new crown epidemic.Therefore,this article uses "People's Daily" as a research case.The first two editions of the 881 reports on the new crown epidemic during the date were titled research samples,using word frequency analysis research methods to investigate that during the new crown epidemic,the People's Daily built trust through the following aspects in the guidance of public opinion:The identity of the high-level subject reflects the responsibility;Positive attitudes and emotions convey the determination to fight the epidemic;a variety of work measures to implement antiepidemic actions;multiple topics and content to jointly build confidence in the fight against the epidemic.On this basis,try to explore the following ways to build trust in the mainstream media and the Party Central Committee and the government represented by the mainstream media in the context of public opinion guidance:First,the government fulfills its responsibilities and builds trust.Build the foundation;the second is to shape the image of a transparent government and grasp the key to trust construction;the third is the media to provide audience participation platforms to promote trust consolidation;the fourth is to report on the healthy development of the economy to enhance the level of trust;the fifth is to promote mainstream values to reach a consensus on trust.