Research On Marketing Strategies Of T Medical Device Company

Since 2000,China has entered an aging society.Data show that the proportion of the population over 65 years old is increasing rapidly,accounting for 7% of the total population,and the proportion of the population under 14 years old is 22.9%.The aging structure of the society has formed and gradually increased.The development of the national economy and the silver economy give birth to the demand for various kinds of medical devices.T Medical device Company is mainly engaged in the research,development,production and sales of medical rehabilitation and intelligent nursing robots.Facing the changing market environment,the traditional market logic an d channel model is no longer suitable for the company's future development,so it is necessary to carry out corresponding research,evaluation and transformation.How to match the marketing strategy of T Medical device Company to realize the rapid development of the enterprise is the focus of this paper.In the past two years,the company's sales growth slowed down and the external marketing environment of the company kept changing,indicating that during the product launch and market expansion,T Medical De vice Company had a series of marketing strategy problems that needed to be improved.In order to study the marketing strategy of the company,the likert scale was used to assign value to each answer and a questionnaire was designed.Through questionnaire analysis,it is found that the company has not formed a series of products,single product regulations,high price of products,channel enthusiasm is insufficient and promotion means are not rich.The reason is that the company has a short establishment time and a long development cycle,which leads to the shortage of product regulation reserves.The preliminary investigation is not sufficient,and the opinions of some regional experts are not of general significance.The company did not quickly introduce familia r medical device marketing person in charge.Insufficient understanding of the market,channel construction is slow and imperfect.The promotion strategy is still carried out in accordance with the traditional promotion methods,ignoring the new communication methods generated by the application of new technologies and new media.Especially for online training,online department meetings,theme forums and other activities,there is little participation,so flexible communication and promotion channels cannot be generated.Therefore,the relevant issues for the improvement of marketing strategy recommendations.This article first analyzes the background of the company's medical industry,and uses marketing tools such as PEST to analyze the macro environment,industry environment,and competitive environment faced by the company's development.Through systematic analysis,it is found that the marketing problems of T Medical Device Company are mainly the problems of single product,overpriced,insufficient marketin g channels,and insufficient promotion methods.Then use marketing theories such as market positioning and 4P,combined with the overall macro policy environment and the company's own conditions,and put forward corresponding marketing strategy recommendat ions in terms of products,prices,channels,and promotions.Finally,supporting measures are put forward for the implementation of the company's marketing strategy.