Research On The Problems And Solutions Of Network Audio Content Supply Side Under The Guidance Of User Demand

In recent years,network audio has got a huge breakthrough from technology to content,and the increasing number of users has provided considerable power for the development of the industry.At the same time,with the improvement of people's living standards and the complex changes of living environment,users also show more diverse needs in psychological,spiritual,cultural,economic and other aspects.Now,there are relatively few explorations in the field of network audio,especially in the aspect of content supply.However,the relevant survey shows that the content supply of network audio can not form a good relationship with the user's demand.The disadvantages of content homogeneity,high production threshold and frequent harassment of advertising content are increasingly prominent,and the contradiction between supply and demand is becoming more and more serious.In the era of attention economy,users are the key to ensure the long-term development of the platform and industry.To endow network audio with a new charm,it is necessary to actively carry out the content supply side reform guided by user demand.This study focuses on the field of content supply of network audio.Firstly,based on the previous scholars' research on the influencing factors of user demand,through semi-structured interviews,questionnaires and other methods,we find out the new demand characteristics of current network audio users,including eight dimensions of practicality,physiology,security,hedonism,emotion,social interaction,cognition and self realization Secondly,by combining with the actual research results,this paper analyzes the current situation of the supply side of network audio content from four aspects: the main body of supply,the specific content of supply,the mode of supply and the channel of network interaction,and finds that its actual state is not ideal,and there are still many problems that do not fully match the needs of users,so it needs to be adjusted,Combined with the situation of the demand side and the supply side of the network audio content,through comparative analysis,it is found that the current network audio content supply has fully met the users' practical,physiological,hedonic and emotional needs,but there are still some problems,such as the imbalance of the supply main body structure,the limitation of the supply content expansion,the anomie of the supply process operation,and the boring interactive channel,which make the user's demand Self realization,cognition,security and social needs have not been fully met;finally,the paper puts forward that the supply of network audio content should be user demand-oriented,which can meet the neglected needs of users by supporting middle and tail producers,building a benign content ecology,standardizing the supply process operation,and improving the social interaction atmosphere,so as to push forward the supply of high-quality content of network audio and help the network Network audio reshapes the user market and creates a new communication pattern.