Evaluatiing The Comprehensive Development Capacity Of Chinese Smartphone Manufacturers Under The Background Of 5G

With the rapid change of communication technology and the improvement of people's living standards,smart phones have gradually become a very important part of people's lives.Now that the 5G era has arrived,domestic smart phones are the first to enter the global market.However,in the face of fierce competition in the international market,how can manufacturers effectively respond to market changes?If manufactures want to achieve long-term stable development,they must be able to evaluate their own and the industry development objectively,truly,and accurately,so the evaluation of their comprehensive development ability is particularly important.This research takes Chinese smartphone manufacturers as the research object.Firstly,It shows our existing advantages from the 5G background;Then it analyzes the relevant research at home and abroad,and builds the foundation for follow-up research methods and evaluation systems;Through the analysis of the development history and current situation of domestic smart phone,further analyzes is made from the product itself and internal and external environment;Based on smartphone-related research,the annual reports of listed smart phone companies and the characteristics of the smart phone industry,this paper selects 23 indicators from five aspects that affect the comprehensive development ability of smart phone manufacturers: enterprise scale,operation ability,development ability,R&D ability and operation level,and the index weight is determined by the method of rank correlation analysis,then,it establishes the index system and evaluation model of the comprehensive development ability of smart phone manufacturers,makes empirical analysis on Huawei's comprehensive development ability from single and comprehensive aspects from2015 to 2019,and draws preliminary conclusions,and uses grey correlation analysis to analyze the correlation degree of single and comprehensive evaluation results;Finally,based on the above conclusions,five suggestions are put forward to enhance the comprehensive development ability of domestic smartphone manufacturers,such as seizing 5G opportunities,focusing on core technology R&D and cooperation,enhancing brand image,resisting illegal restrictions,and comprehensive and balanced development.