Research On Interaction Design Of Photo Sharing Application Based On Attention And Cognition Mechanism

UGC(User-Generated Content)is a product of the vigorous development of web 2.0.Various domestic UGC products represented by Weibo,Toutiao and Douyin have developed rapidly.Among them,photo sharing applications have gained users' favor with the advantages of light weight and fragmentation.However,in the era of information flooding,the quality of the content of photo sharing applications varies,including varying degrees of violence,pornography,blood and other negative content,which is not only detrimental to the healthy development of the Internet,but also causes certain problems for users.These products consume the user's attention excessively,causing the user's attention to be distracted,the attentional cognitive load is heavy,and the user's emotional experience is very poor.This research will take attentional cognition as the research entry point,and mainly study how to satisfy users' attentional cognition habits to rationally construct the interface of picture sharing applications,reduce the generation of negative content from the design point of view,and improve the purpose of user emotional experience of photo sharing applications.This article first studies the attention cognition,emotional experience and content quality of photo sharing applications.Through a large amount of literature research,find opportunities for photo sharing application design and propose eye movement experimental hypotheses.Then,through user interviews,the personal characteristics and behavior characteristics of different users are excavated,and a questionnaire for dividing users is compiled,and users of photo sharing applications are divided into three categories.And use eye-tracking technology to explore the differences in attention and cognition of the three types of users under experimental assumptions.Through Tobii studio programming,collect the user's fixation time,fixation times and pupil diameter,and use SPSS to analyze the average value,variance and significance of the eye movement data.The results show that: different types of consumers have different attention performances.The attention of positive content consumer has obvious advantages over negative content consumer.Not only is the attention more concentrated,but the cognitive processing process consumes less attention resources to obtain information.The presentation of graphics and text can attract the attention of users;under different text difficulty conditions,there is no significant difference between users of the same category.Compared with negative content consumer and unbiased content consumer,positive content consumer have processing advantages under complex text and long text conditions.Combining the research conclusions of photo sharing applications,the conclusions of user research,and the conclusions of eye movement experiments,the interactive design principles of photo sharing applications based on attention and cognition are proposed.Finally,the photo sharing application design practice is carried out for positive content consumers,and the interactive design principle of attention cognition is applied to the design practice of a photo sharing application.