Research On The Communication And Promotion Strategy Of Joint Cooperation In New Media

The new era has given brands to new changes.Today,with the rapid development of new media,the competitive relationship between brands is becoming increasingly fierce.Many brands seek their own breakthroughs through joint cooperation.Brands such as Uniqlo,Peacebird,and HEYTEA have gradually entered the masses.Vision.In the new media environment,brand communication is facing new challenges.In the face of endless joint cooperation information,how brand co-branding information can accurately reach users and form purchasing power in the current explosion of information flow is worth pondering.This article clarifies the main characteristics of joint cooperation by consulting domestic and foreign journal websites,sorting out joint cooperation and joint cooperation new media to disseminate cutting-edge information.Select joint cooperation cases of phenomenon-level brands,and analyze the communication methods and communication of specific joint cooperation cases in new media communication channels by studying the communication characteristics of new media platforms based on Wechat,Weibo,Tik Tok and Weitao platforms Effect,thereby deriving the influence mechanism of joint cooperation in new media.By digging out the information distribution characteristics and communication channels behind the joint cooperation of multiple brands,the influence of the joint cooperation new media communication on the co-branding is further obtained.Finally,summarize the communication joint cooperation strategy,put forward corresponding communication suggestions,and look forward to the future development of joint cooperation new media communication.The purpose of this research is to help general brands to innovate brand positioning,transform brand image,increase brand attention and achieve brand value-added,etc.,provide reference meaning,and then indirectly promote brand marketing activities.