Research On Gamified Strategy Of Communication In Internet Environment

Recently,along with the continuous growth of the social economy and the advancement of industrialization.Human's development in the natural resources are gradually deepened,many similar to atmospheric pollution,land desertification,water resource depletion and other environmental problems began to highlight.Severely restricts the sustainable development of society.At the same time also can affect people's health,harm to human life and property safety.As an important link in the process of environmental governance,environmental communication begins to get attention from all walks of life.How to better carry out environmental communication,explore a new development path of environmental communication,and achieve sustainable development of environmental communication has become an urgent problem to be solved.As a relatively mature product of environmental communication,"Ant Forest" adopts gamification communication strategy in environmental communication,which is an innovative measure.This topic takes "Ant Forest" as a case study object to study the application of gamified communication strategy in the field of environmental communication.After searching,consulting and sorting out relevant concepts and literature.I have a relatively full understanding of the status quo of environmental communication in China and the application of gamification communication strategy in various fields.And have formed a relatively comprehensive understanding by sorting out and summarizing relevant materials.This paper starts from the basis of gamification strategy formulation of environmental communication,and analyzes the limitations of traditional environmental communication,characteristics of network users and the compatibility of environmental communication concept and gamification strategy in the current social background,which all make environmental communication have the conditions to introduce gamification elements.After use of "forest" ant the gaming strategy analyzes the typical cases of spread in the environment,summarizes the gaming is introduced into the environment needed to follow the principle of transmission.From the trigger participation,deepening,consolidate the three stages of participation game communication strategies are analyzed in the propagation environment of "Ant Forest” is how to get used.At the end of the research,the problems of environmental communication are considered and optimization strategies are put forward.The development of environmental communication is of great significance to Chinese environmental governance and ecological civilization construction.The restoration of the environment is a very slow process,which requires media environmental communication to provide environmental information to the public,popularize environmental protection knowledge,and mobilize the enthusiasm of the public to participate in environmental protection actions.The study of gamification strategy of environmental communication in this topic has certain reference value for the innovation of the communication mode of environmental communication in China and the promotion of the development of public welfare and environmental protection undertakings.No follow-up studies have provided new ideas.