| In the new media era,the improvement of technology and the rapid development of short video have opened up a new path for the dissemination of Health Science Knowledge.In particular,we should pay attention to the dissemination of health knowledge under the platform of short video.This article starts with "Douyin" platform,through content analysis and case analysis,will douyin platform health popular science accounts from the dissemination of the main body,form,content classification.This paper selects the top 50 in the health field through the third-party data platform,such as Feagua data and CASS data,and analyzes the overall development status.The development status of different types of Douyin is to select the most representative health popular science accounts from four different types.From the number of video release,the authority of the main dissemination,account activity,video form analysis of its characteristics.Finally,through these four types of subjects,respectively,from October 1 to December31,2020,nearly three months of video number as a sample,select more than10,000 likes of video content analysis.At present,the development of Douyin health popular science short video is dominated by doctors from the media and Internet professional organizations.In view of the problems existing in the dissemination of Health Popular Science Short Video,the corresponding strategies are put forward.At present,with the development of new media technology,short video platform to arouse people's awareness of health.Only the multi-party joint efforts,hand in hand,to jointly maintain a good health public opinion ecology.Adhere to the content of the king,the way to wit and humor will be difficult to understand the obscure medical terminology into the general public easy to understand health knowledge,adhere to high-quality original content.At the same time,we should strengthen the supervision of health content to ensure the quality of health information. |
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