Research On IP Operation Of Beijing White Horse Time Culture Media

In the era of media convergence,IP has become a hot topic in the entertainment industry,especially for traditional publishing companies,IP operation is the general trend.However,as IP operation of traditional publishing enterprises in China spans multiple fields,opportunities are still faced with huge challenges.Therefore,the correct understanding of IP operation,explore the future development path,and promote the healthy and sustainable development of IP operation have become the key issues to be solved urgently.As one of the earliest traditional publishing companies operating IP in the industry,Beijing White Horse Time Culture and Media has accumulated rich operating experience,high-quality content resources and a good reputation in the industry after years of practice and exploration.Through the whole industry interaction formed the industrial chain has its own characteristics of IP,become the comprehensive of the entertainment industry chain benign ecological closed-loop development publishing group,leading the development direction of domestic literature youth IP operation,compared with other publishing companies doing IP business has certain advantages,can provide a reference for relevant enterprises experience,Its research value to the whole industry is self-evident.This article from the perspective of IP operation,using literature study,case analysis and contrast analysis,the first time on a white horse facing IP operation environment is analyzed,and then by analyzing time charming IP operation over the years the development of the track,IP operation strategy of charming time study,found in the study time charming IP business there are still many problems: The phenomenon of piracy and infringement continues to be banned,the quality of IP products needs to be improved,the in-depth development of derivatives is insufficient,the involvement in overseas markets is not deep,and the technical level needs to be improved.Finally,optimization suggestions are put forward to solve these problems.First of all,Baima Time should pay attention to content management,strengthen copyright awareness,improve the quality of derivatives and in-depth development on this basis,enhance the liquidity capacity,and strive to develop overseas markets,improve international influence,and constantly improve the technical level to support the rapid development of the enterprise.Focusing on the IP operation of traditional publishing enterprises,this study tries to find out the internal law and future development path of IP operation of such enterprises,in order to make a modest contribution to the development of IP operation of traditional publishing enterprises.