Research On Credibility Evaluation Of Short Video Message In Emergency

With the rapid development of digital information technology,the number of Internet users in China is increasing exponentially,in which the proportion of short video users is increasing year by year.It is very important to strengthen the credibility of short video information under such circumstances.In addition,because of the characteristics of the information of emergencies such as uncertainty,paroxysm and different degrees of economic loss,the research on the evaluation index system of the credibility of short video information under emergencies is of great significance to stabilize people's heart,suppress rumors and create a good short video environment.Dithering short video platform has been deeply loved by users of short video,and has a high degree of affection for it.Therefore,this paper takes Dialing short video user as the research object,and explores the evaluation index system of credibility of short video information under emergencies.This paper hopes to help short video platform create high quality information atmosphere,and provide a basis for short video users to identify the credibility of related emergency information and optimize video content for short video publishers.Firstly,based on the research and analysis of short video,short video under emergency and information credibility at home and abroad,the basic concepts of short video,short video,emergency and credibility are expounded.Then,according to the theory of tipping point,the theory of media richness and the theory of herd effect,3 primary and 10 secondary indicators are defined for evaluating the credibility of short video information.Finally,the evaluation index is graded by experts in relevant fields,and the weight of each index is designed by AHP.The weight of each index is calculated by YAAHP software,and then the evaluation index system of the reliability of short video information is constructed.In order to prove the scientificity,effectiveness and usefulness of the short video information credibility evaluation index system proposed in this paper,this paper selects the "XX bus falling into Lake incident" published by "people's Daily" and "We Media of a county",which are hot topics on July 7,2020,as the application examples for evaluation and analysis.Through the investigation and analysis of special cases,this paper gives three suggestions:strengthening the management of short video platform,strengthening the information literacy of short video users,and standardizing the behavior of short video publishers.