Multi-channel Advertising Analysis System Based On Spring Boot

With the rapid development of the Internet,the era of online advertising has also followed.Different from traditional paper advertisements and television advertisements,one of the characteristics of online advertisements is traceability.Therefore,enterprises strongly demand for quantified advertising effects.However,there are many links required to quantify the effect of advertising,thus it will incur significant labor and material costs to develop a fully functional software.Hence a majority of businesses do not have the ability to quantify the effect of advertising.In addition,the pricing power of online advertising is in the hands of the advertising platform,and its advertising costs are not transparent for corporate customers.Consequently,our system will concentrate on the quantification of advertising effects and the supervision of advertising expenditures.In view of market research and demand analysis,this article divides the quantitation of advertising effect into four parts,namely,placement supervision,data collection,placement analysis,and precision marketing.Based on these four points,the system is subdivided into advertising delivery link management module,application management module,advertising data pull module,account authorization module,joint diagnosis module,and portrait module to realize advertising delivery monitoring,advertising data pull,and advertising effect analysis and precision marketing of closed-loop products for customers.The system adopts a front-end and back-end separation architecture,builds back-end modules based on the Spring Boot framework,realizes back-end functional modules,and completes the business logic required by enterprise customers.It also uses My SQL,Redis,Kudu and other storage components to implement the data access layer,to improve system performance and realize the visual frontend interface,which is convenient for customers to use.Our system is committed to satisfying the needs of corporate customers for quantitative advertising and consumption regulation,assisting companies in optimizing advertising strategies,helping companies in accurately marketing advertising audiences,and finally accomplishing a closed-loop solution from public domain placement tracking to private domain refined operations,realizing the full range of digital marketing.