Advertising Marketing Research Of Shandong TV Station Qilu Channel

The media age,feudal lords vying for the throne.In this war without smoke of all media in the melee,the provincial terrestrial channels not only compete with homogeneous media such as CCTV,provincial TV station and City TV station,but also to accept challenges from the growing new media.Facing the development dilemma,most of the ground channel business into stagnation,turnover difficulties,However,there is also a part of excellent ground channel can break the bottleneck,contrarian,Shandong QiLu TV channel is undoubtedly one of the outstanding representatives.Based on this,the author hopes that through the study of Qilu channel advertising marketing,to explore the innovation of management,the success of contrarian flying.In short,the success of the Qilu channel is not accidental,but the embodiment of strength which is reflected in many aspects,especially in the "customer-centric" guiding principle,"or first,or only" innovation Ideas and the implementation of a strong marketing team is the most prominent.They formed the core competitiveness of Qilu channel which have been playing an important role in advertising and marketing.