| The development of social media has changed the traditional mode of information transmission,which provided museums with a new window for cultural communication and connecting audiences.Nowadays most museums make use of social media to carry out cultural information publicity,so as to fulfill the functions of cultural education and communication of museums.Meanwhile,they also hope to expand their influence through cultural communication.The content of the museum information communication is the main form for the museum to show its image to the outside world,and also the "discourse" for the museum to communicate with the audience.At present,the effect of most Chinese museums cultural communication in social media is unsatisfactory.The fundamental reason is that the communication strategy and communication content do not sufficiently attract the attention of the post-1995 generation,who is called the "main force" of social media.Therefore,how to maintain continuous interaction with young people has become the core issue that museums are trying to solve.Introducing museum culture to young people also promotes the inheritance and innovation of Chinese culture.The theme of this research is how museums can attract the post-1995 generation through information communication design.First of all,by investigating the current situation of domestic museum culture communication,author analyzed the problems of most domestic museums in information dissemination.Then analyzed the communication strategies of well-known museums at home and abroad,providing guidance for museum information dissemination work.Secondly,by creating the persona of the post-1995 generation,the author analyzed the museum visiting behavior and social media use behavior of the post-1995 generation.Based on the user experience map of the post-1995 generation visiting museums,analyzing and summarizing their needs for museum information,thus finding a breakthrough in the design of museum information communication.Finally,based on the insights into the needs of the post-95 s group and the characteristics of the museum exhibits,this study takes the Shanghai Museum Ancient Bronze Exhibition as the object of design practice,and conducts the museum exhibition information dissemination design practice with the theme of "Bronze Use Manual".In actual operation,the design is carried out according to the process of information reconstruction--creative output--design integration--test feedback.In this way,the viewpoints and conclusions proposed in the article are verified.Combined with the feedback from the audience,the main points of the museum's information communication design for the post-1995 generation are summarized as follows:The information communication design of museums for the post-1995 generation should be controlled by both information communication strategies and information design principles.In terms of information communication strategies,museums should pay attention to the reasonable combination of form and content.Communication content should not only be based on the museum's own cultural characteristics,but also deeply explore the historical stories of various exhibits and find the right integration point compared with the current life,so as to introduce historical exhibits into the social topics of post-1995 audiences.The form of information communication design for the post-1995 generation should not only follow the principle of uniqueness and unity,but also the combination of multiple forms such as static graph,dynamic graph and audio frequency.To sum up,this study is dominated by the information needs of the post-1995 generation for museums.Through the design practice of the exhibition in Shanghai Museum,the effective experience is summarized and extracted to provide valuable reference for the museums,which facing the same dilemma of cultural communication.In order to improve the relationship between museums and young audiences.Then let the museum culture better spread,and ultimately promote the sustainable development of the museum. |
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