Research On The Image Construction Of Online Games In Chinese Newspapers From The Perspective Of Framing Theory

Since the beginning of China's online games in the late 20 th century,despite dazzling results in industrial economy,they have always been subject to social controversy.The huge contrast between commercial value and social reputation has become a unique phenomenon in the development of online games in China.In a mediated society,the media has become an important channel for shaping and disseminating the image of objective things,and the media reports are playing an increasingly important role in influencing the audience's perception.Previous research has found stigma in online game reports,as online game is promoted to the position of new engine of Internet industry economy and new carrier of national culture,has the framework of online game reports changed? What are the characteristics of the online game media image? The answers to these questions will help us to capture the position of online game and provide suggestions for media practice from an academic level.Therefore,this article takes the online game news reports in the People's Daily,China Culture News,and China Computer News from 2000 to 2019 as samples.Based on the framework analysis path of tankard's "framework list",the content analysis is carried out from the two dimensions of the framework mechanism,that is "selection" and "reorganization".The news frame is the basis for the construction of media image,based on the quantitative analysis results of the online game news frame,combined with the qualitative analysis of the text content,the paper combed out the media image and change trend of online game,and analyzed the power interaction relationship behind it.Then found out the existing problems in the current online game reports and gave suggestions on the optimization of online game media image.It is found that the media image of online game in China has experienced three stages,from "electronic heroin,social harm" to "new economic engine,Chinese creation",and then to "cultural pioneers,love-hate".The government's management support,the internal driving force of economic benefits and the disenchantment of gamers are the main forces to promote the transformation of the online game media image.It should be noted that there are three major problems in the current online game reports: insufficient in-depth coverage,stigmatization and tagging of media reports,and lack of discourse rights of online game players.In this regard,this article further proposes the following suggestions on how to optimize the online game media image:the media should always adhere to the objective and true reporting principle and deeply explore the multiple meanings of the online game;the online game should strengthen content criticism and constantly eliminate negative effects,reshape the image of aesthetic education;audiences should improve their personal media literacy,take the initiative to understand online games,and abandon subjective prejudices.Through content analysis of empirical research,this article draws first-hand data on the trajectory of online games,hoping that it can provide inspiration for the discourse space and development direction of online games in the future,open more research perspectives on online games and media image,and provide more ideas for game research and media history research.